Exciting news from Premier Foods! Mr Kipling, the UK’s favorite cake brand, has just launched a new range of loaf cakes designed to bring some delicious variety to the market. Now available in two indulgent flavors—Chocolate & Fudge and Sticky Toffee—these cakes promise a soft and moist texture, perfect for pairing with your afternoon tea.
With 84% of loaf cakes currently featuring traditional flavors like ginger and lemon, Mr Kipling is stepping up to meet the demand for more exciting options.
The Chocolate & Fudge loaf cake features a rich chocolate base topped with luscious chocolate and caramel, while the Sticky Toffee loaf cake delights with its golden caramel flavor and crunchy toffee bits.
Naomi Shooman, Global Marketing Director for Sweet Treats at Premier Foods, highlighted the importance of these new offerings.
“Research shows that ‘treat and reward’ is a key driver for shoppers when purchasing larger cakes, with 157 million purchase occasions last year, up 2% year-on-year,” she explained. “Our latest innovation from Mr Kipling arrives at the perfect time, providing exciting flavors that will drive value for our retail partners.”
These new loaf cakes are not just a treat for the taste buds; they’re also the ideal companion for your favorite cup of tea.
Whether you’re enjoying a quiet afternoon or hosting friends for tea time, these delicious cakes are sure to elevate the experience.
You can find Mr Kipling’s new loaf cakes at most major supermarkets.
Whether you’re hosting a gathering or simply treating yourself, these loaf cakes are a sweet addition to any tea break.